Today Google announced it's starting a new ecommerce certification program called "Trusted Stores." Once it's up and running, stores that go through an approval process with Google will be allowed to display a "Google Trusted Store" badge. The badge is intended to give consumers a boost of confidence and comes with a $1,000 consumer purchase protection guarantee.
When a consumer hovers their curser over the badge, a live report card of sorts will pop up. Grades like A+, A, B, will be awarded for quality of service features like reliable shipping and customer service.
Right now it's in the super-early stages (limited beta), but all Shopify online stores can apply to participate. Google isn't able to accept every application and you need a great history of customer service and reliable shipping to even be considered.
You can learn more by watching Google's overview video:
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