There are a few key ingredients to improve your blog and make it something worth sharing. Although it may be increasingly difficult to stand out from the crowd, it's still very important to have an awesome blog that compliments your online store.
Here are 6 ingredients that make up a good ecommerce blog with Shopify stores as examples:
1. Offer Good & Relevant Content
Good and relevant content keeps people coming back. Provide highly engaging and relevant content. Shopify store Wingsets has a blog that compliments their online store perfectly! They sell organic health products, and their blog is an emporium of articles dedicted to helpful information about nutrition and wellness. They have fun DIY projects, recipes, warnings, and even some myth busters.
2. Make it Pretty (or Handsome)
Don't kid yourself - your blog needs to be visually appealing. Shopify store Taylor Stitch has a gorgeous blog called Sailor Twitch: The Adventures & Discoveries of Taylor Stitch. The content is great and the design is spot on. They even designed a special logo just for their blog. Very handome.
3. Show Your Product in Action
This is your chance to show your product off. You can do this using images or video, and feel free to encourage your customers to send you pictures of them using/wearing your product. Shopify store The Wallee has a popular blog where they upload pictures submitted by their customers. Below you'll see they've published a picture from a local espresso bar that's using The Wallee iPad mount in their restaurant office.
4. Keep it Short and Snappy
Keeping your content short and snappy is a good way to ensure people read your posts. In this day and age where millions of bloggers are competing for everyone’s attention, you can rarely get away with huge paragraphs that just ramble on. Shopify store Good As Gold is great at posting lots of quick and fun posts. Notice the post below is quick, it's got awesome visuals and even a special deal with a link to their store.
5. Go Behind the Scenes
Here's a great opportunity to give people a glimpse behind the scenes of your shop, and if you're comfortable with it, your life. Shopify store HAVEN has two separate blogs, one for their shop, and one for their staff. This encourages customers to build personal relationships with the staff (and company), which makes repeat visits (and purchases) far more likely.
6. Social Media
It's incredible to consider that just five years ago virtually no one had even heard of Twitter or Facebook. The influence of social media extends to almost every aspect of our lives now, so it's vital that you let people share your articles. Include share buttons to Twitter, Facebook, and LinedIn at the minimum. Check out the social media buttons we use here on the Shopify blog. I don't really need to put a screen shot, but hey... why not?
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